By Andy West
Premium SMS allows a company to monetize its mobile content. It's the wave of enterprise that is currently flooding the industry, and companies need to join in or get left behind. Ringtones are premium SMS. American Idol uses premium SMS. Every commercial displaying a truncated (usually five or six digit) call number is using premium SMS. Premium SMS is what your business needs to improve its profit margin.
"SMS" merely stands for Short Message Service. Typically, an SMS is only 160 characters (which includes all spaces, letters, numbers and punctuation used in the message) and often referred to as a "text." For the last several years, people have become obsessed with SMS in a way that no one expected. BlackBerrys offer full keyboard capabilities, allowing users to constantly text and message as they are at the movies, meetings and even dinner with family and friends. Texting while driving has become so overwhelmingly popular (and potentially dangerous) that laws are being put in place to ban it. Most Americans, at any given moment, can be reached via text message. Companies and individuals have been using SMS to reach their customers for years; companies like Verizon send their customers bills and account updates via text, and banks like Bank of America can configure your account to receive text message account updates for balances, deposits, and general activity. Beyond that, one need only look at the rampant success of Barack Obama's media campaign (including member text message updates, emails, Facebook and Twitter integration) to see how immensely powerful SMS can be when applied correctly.
Take that model and apply it to premium, monetized content. American Idol is certainly one of the shining examples of premium SMS success. For a small fee, users can text their choice to a predetermined number and then those results are polled and compiled so that the American Idol company can analyze the numbers for a winner. They not only cull a huge profit from this, but they also advertise their product and generate a huge audience participation response, leading them to consistently top the viewer ratings and be one of the most successful shows on TV, arguably not because of what they are showing but how they allow every event to be geared toward the user and the user's experience. Getting your audience or customer base to respond to you via text message is an incredibly powerful tool.
Think of it like coffee. If your audience or customer base believes that you have something they need on a frequent basis and cannot live without, they will pay you for it. Americans today expect coffee to be offered to them in a super convenient format, and with the huge flood of phone-compatible services, they expect just about everything to be achieved, for a price, in a phone-compatible service. Your company can capitalize on this perception by offering your services and products in a phone compatible, premium SMS format so that it is ultra convenient. There are many options for utilizing this format; whether it is something that your customers can access instantly on their phone (like e-books, ring tones, music, etc) or something that they can purchase or access from their phone (like banking or eBay models), whatever you have, you can offer it to your customers in mobile content optimized packets.
Premium SMS can also be used to help you gather information on consumer responses to different questions (remember that American Idol is, after all, just a polling machine). You can use alerts to generate buzz about a new product, sale or event, you can use chat for customer support, you can even just update your clients and consumers about the latest news or information. Whatever your business needs to reach more people, premium SMS is a modern and powerful tool to accomplish it. Never underestimate the phone addiction of the American people - instead, monetize it with premium SMS.
Andy West is a writer on a variety of topics, including telecommunication. Make sure your SMS gateway provider offers you the chance to utilize premium SMS.Article Source: http://EzineArticles.com/?expert=Andy_West
Saturday, October 17, 2009
Friday, October 16, 2009
How Can You Recover Deleted SMS Messages From Your Cell Phone?
By Ed Opperman
Have you deleted SMS messages that you wish had not gotten deleted? You will be happy to know there are a number of different software that can help you recover the messages you need and want. While the steps may differ slightly from phone to phone, here are some basic steps to help you recover SMS messages that have been deleted.
1. Download software The first step to recovering your deleted messages is downloading and installing a mobile file manager. You can download FExplorer for free and it is extremely efficient with recovering messages. It comes with step by step instructions to help guide you through the process.
2. Launch software Once you have downloaded and installed FExplorer, you will want to launch it. As soon as it comes up on your screen, scroll to C: if you use phone memory to store your messages and D: if you use a storage card. This will help you track down the messages you desire.
3. Open system folder Now that you are in C: or D:, next you will open the system folder. This is where you will find the mail folder that contains all of your messages, including the deleted SMS messages you are attempting to retrieve. After opening the system folder, find the mail folder and open this.
4. Find deleted messages The final step to recover deleted SMS messages is to track down the message or messages that you are looking for. Within the mail folder you will find several different folders that are named similar to 0010001_s and so on. Inside of these folders will be files that are named something like 00100000. These files are the messages you are looking to recover. You will have to open them individually and search for the deleted SMS messages you need.
Remember, these guidelines are not applicable for every phone. There are some phones that simply will not retrieve messages you are looking for. You may need to contact your phone company or do further research on the internet to find the software you need.
Just know that these are basic steps that will work for most phones. They are specifically intended for a Nokia device, but will help you retrieve messages you have deleted on other phones as well. Take the time to search through the different software online to find the most appropriate kind for you and your phone. As soon as you have found the right software, it should be a walk in the park to recover deleted SMS messages.
Copyright (c) 2009 Ed Opperman
Ed Opperman invites you to visit his cyber investigation website for all of your search needs. He offers employment locate, internet infidelity investigations, email tracing, telephone investigations, and much more. To learn more about how to recover deleted texts and pics and other useful information please click here now:===> http://www.emailrevealer.com
Article Source: http://EzineArticles.com/?expert=Ed_Opperman
Have you deleted SMS messages that you wish had not gotten deleted? You will be happy to know there are a number of different software that can help you recover the messages you need and want. While the steps may differ slightly from phone to phone, here are some basic steps to help you recover SMS messages that have been deleted.
1. Download software The first step to recovering your deleted messages is downloading and installing a mobile file manager. You can download FExplorer for free and it is extremely efficient with recovering messages. It comes with step by step instructions to help guide you through the process.
2. Launch software Once you have downloaded and installed FExplorer, you will want to launch it. As soon as it comes up on your screen, scroll to C: if you use phone memory to store your messages and D: if you use a storage card. This will help you track down the messages you desire.
3. Open system folder Now that you are in C: or D:, next you will open the system folder. This is where you will find the mail folder that contains all of your messages, including the deleted SMS messages you are attempting to retrieve. After opening the system folder, find the mail folder and open this.
4. Find deleted messages The final step to recover deleted SMS messages is to track down the message or messages that you are looking for. Within the mail folder you will find several different folders that are named similar to 0010001_s and so on. Inside of these folders will be files that are named something like 00100000. These files are the messages you are looking to recover. You will have to open them individually and search for the deleted SMS messages you need.
Remember, these guidelines are not applicable for every phone. There are some phones that simply will not retrieve messages you are looking for. You may need to contact your phone company or do further research on the internet to find the software you need.
Just know that these are basic steps that will work for most phones. They are specifically intended for a Nokia device, but will help you retrieve messages you have deleted on other phones as well. Take the time to search through the different software online to find the most appropriate kind for you and your phone. As soon as you have found the right software, it should be a walk in the park to recover deleted SMS messages.
Copyright (c) 2009 Ed Opperman
Ed Opperman invites you to visit his cyber investigation website for all of your search needs. He offers employment locate, internet infidelity investigations, email tracing, telephone investigations, and much more. To learn more about how to recover deleted texts and pics and other useful information please click here now:===> http://www.emailrevealer.com
Article Source: http://EzineArticles.com/?expert=Ed_Opperman
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